How ERA built a 24/7 front-office system around a DFW remodeling company’s real services, qualification standards, and scheduling rules.
Alonso Innovation is a premium remodeling and construction company serving the Dallas–Fort Worth Metroplex. The business takes on full remodeling and construction projects — the kind of high-value work where the first company to answer, qualify, and book the consultation usually wins the job.
ERA built a custom AI receptionist around the company’s actual services, qualification standards, scheduling rules, and customer experience — not a generic, off-the-shelf script.
Remodeling leads are high-value and shop several companies at once. When a call rolls to voicemail during a job-site walkthrough or after hours, the homeowner simply books with whoever answered first.
At the same time, not every caller is a fit. A steady share of inbound calls are small handyman requests and minor repairs that fall outside the company’s scope. Answering everyone the same way wastes time on both sides.
ERA configured a custom AI receptionist trained on Alonso Innovation’s real services, qualification standards, and scheduling rules. Instead of giving every caller the same generic response, the system determines what the homeowner needs and routes the conversation accordingly.
The AI works through the company’s qualification logic on every call. It identifies the type of project, filters out small handyman and minor-repair requests that fall outside scope, and captures the details that matter for a remodel — project type, timeline, address and ZIP code, and ownership status.
Only projects that meet Alonso Innovation’s real service and budget requirements are advanced toward a booked consultation. Everything is captured as structured information so the team walks into each conversation prepared.
Before offering any appointment times, the system checks Alonso Innovation’s scheduling rules. When a project qualifies, it books the consultation directly into the company’s calendar, sends the homeowner a confirmation, and notifies the team with the structured lead details.
The result is a calendar that fills with eligible, qualified consultations — not a voicemail backlog to sort through the next morning.
Real customer names, phone numbers, addresses, and appointment details are never published or displayed publicly. Lead information is passed only to the Alonso Innovation team through their own systems.
The AI handles intake, qualification, and scheduling, while the team keeps full oversight of every booked consultation and every lead the system captures.
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