Missed calls are the most expensive problem most contractors never measure. Here’s a simple way to put a dollar figure on yours — and why response speed beats more marketing.
Estimate it in four numbers: monthly inbound calls × the share you miss × your call-to-job conversion rate × average job value. Most service businesses miss 30–40% of calls. Even at a modest conversion rate and average ticket, the lost revenue usually dwarfs the cost of fixing it.
Example: 200 calls/month, 35% missed = 70 missed calls. If 1 in 5 would have booked at a $1,500 average job, that’s ~$21,000/month walking to a competitor.
Crews are on jobs, driving, or with another customer. Calls come after hours, on weekends, and during storm or heat surges. And 80% of callers who reach voicemail never leave a message — they just call the next company.
You’re already paying to make the phone ring. The highest-ROI move usually isn’t more ads — it’s answering and following up on the calls you already get. A 24/7 AI receptionist with missed-call text back plugs the leak so marketing dollars turn into booked jobs.
Most service businesses miss 30–40% of inbound calls once you include after-hours, weekends, and times crews are busy.
Answer 24/7 and follow up instantly. An AI receptionist plus missed-call text back captures and re-engages leads automatically.
Book a 30-minute strategy call. We map where calls and leads are slipping through, then show you exactly how ERA answers, qualifies, and books — automatically.